PORTFOLIO > PRINT DESIGN
Print design work
From multi-page catalogs and booklets to album covers and posters, below is a selection of design, and sometimes illustration, work that I have created. Check back for further updates.
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Magazine ad featuring powerful women leaders. Actual size: 4” x 4”.
Design and illustration of folk music album CD and 14-page booklet. Front (top left), back and spines (top right), and the first inside page spread. The label wanted a fun outside look with a but more serious interior. Actual size: 5.5” x 4.75” (set within a CD jewel case).
Design and illustration of folk music album 14-page booklet. The label wanted a fun outside look with a but more serious interior. Actual size: 5.5” x 4.75” (set within a CD jewel case).
CD jewel case cover illustration and design of folk music album.
A selection of printed fold-outs and brochures for the Bach Original Flower Remedy brand. I have designed dozens of these in all sizes. Design is always based on the campaign look for that year, which is always somewhat consistent.
Printed multipage booklet for China markets. Folded size: 8” x 8” (open, 16” x 8”).
Vinyl album jacket (front) of 12-inch LP. Actual size: 12.25” x 12.25”.
Vinyl album jacket (back) of 12-inch LP. Actual size: 12.25” x 12.25”.
Printed postcards for Zulily events. Actual size: 4” x 6”.
Walmart double-sided shelf display for Rescue® brand, it sticks out into the aisle so you see it from both sides. Actual size: 4” x 6”.
Branded tee-shirt design in yellow for the Rescue Road Show. Shirt back (left) with tour dates, shirt front (right) with event logo. Logo & design by Paula Frederick. Printed in 1 color.
Branded tee-shirt design in gray for the Rescue Road Show. Shirt back (left) with tour dates, shirt front (right) with event logo. Logo & design by Paula Frederick. Printed in 1 color.
Recipe postcards: left (front) and right (back). This is a fun way to provide retailers and consumers with fresh ideas for using the product. Actual size: 6” x 4” (each).
Four separate print ads celebrating the city of Attleboro, Massachusetts’ 100th birthday. Sensata ran one ad each week. I put a lil party had on ol’ Rathbun, Sensata’s founder, and it was such a hit that Sensata had me design a giant poster (not shown) of it as well.
Side 1 and 2 of a hanging double-sided sign that rotates with a slight breeze. These typographic circles were used globally on posters and digital also. The primary business language was English, so that portion has the prominent treatment. Every language where the company had a location is included. I spent a lot of time getting the typography relationships just right and it was soooo satisfying. Actual size: 2’ diameter.
Poster graphic (top) and lenticular cards (business card size). Unfortunately I can’t find the final printed lenticulars or I’d upload a vid to show it working. Lenticulation is when you tilt it slightly left or right and the image changes from “Do what’s right.” to “Know what’s right." I made these in multiple languages. Shown are English (middle) and Chinese (bottom). Back of card (not shown) in white, listing corporate ethics contact info. Actual size: various (graphic) and 3.5” x 2” depending on country (cards).
Simple, clean full-page ad for both India and America (Massachusetts Business magazine). I can’t explain it to you but they wanted both in English and both to have the same content.
Winning poster design (large) with some of the color studies leading up (smaller). This is how I work: fast iterative variations so that we can all know for sure which looks and test best. I do not rely on imagination. In the end the worldwide marketing manager went with the more pop color version for global rollout. My tree illustration as well. Final actual size: 20” x 30".
Poster for automotive technology engineers. Actual size: 24" x 36".
Corporate leadership poster. Actual size: 18" x 24".
20-page catalog with inside pockets. I executed this in print and electronic formats (fully clickable) and it is publicly posted using the online publishing platform FlipHTML5. I have a lot of experience with creating electronic forms also (not shown), especially for sales needs. View the e-catalog at full-size at https://fliphtml5.com/kvhpw/ejve/Nelsons_Prospecting_Catalog_2023/.