About me
Paula L. Frederick, Senior Art Director & Designer
My work attitude
Hello, I’m Paula L. Frederick. I deliver brand systems, digital experiences, and retail packaging for global and regulated markets. My industry experience largely spans the consumer, natural healthcare, manufacturing, automotive, and children’s markets.
Currently I am seeking a full-time, remote opportunity with mission-driven, ethical brands, and a focus on hands-on design and creative direction rather than people management. Let’s connect >
Where my work shows up
Retail shelves (CVS, Walmart, Whole Foods Market) • International trade shows (Beijing Automotive Show; North American natural product shows) • Fortune 500 platforms • Global campaigns • Disney interactive
Senior Art Director & Designer
Core skills
Known across organizations for bringing a relentlessly positive approach and deep curiosity to complex design challenges.
Branding & Identity
Logos • Typography • Illustration
Packaging & Print Design
CPG & Marketing Collateral • Trade Show & Exhibit Design
Digital & Interactive Design
Web Design & E-commerce • Social Campaigns • UX & UI • Electronic & Online Forms • Search Engine Optimization (SEO)
Systems & Production
Global & Multilingual Production • Regulated Environments • Content Systems • Production-Ready Files
Collaboration
Cross-functional Teams • Synthesizing Feedback • Complex Stakeholder Navigation • Global Production Coordination • Active Listening & Curiosity • Positive, Adaptable Approach • Mentoring
Brands
I have collaborated with organizations ranging from Fortune 500 companies to mission-driven nonprofits and small businesses, creating work that shows up on shelves, on screens, and in regulated environments across consumer, healthcare, technology, and global markets.
Full client list available upon request.
Selected clients
Bach Original Flower Remedies • PBS • Harvard’s Berkman Klein Center • NAMI (National Alliance on Mental Illness) • Nelsons • Texas Instruments • Disney • Microsoft • Museum of Bad Art (MoBA)
Healthcare, Wellness, Personal Care
Pfizer • Rescue / Rescue Remedy • Bach Original Flower Remedies • H+care Hemorrhoid Cream • Rescue cream • Nelsons Arnica creams • Pure & Clear Acne Care • Spatone Liquid Iron • Rescue Plus • NAMI National Alliance on Mental Illness
Retail & E-commerce
eBay • Staples • 1-800-Flowers • eZiba
Technology & Platforms
Microsoft • Fry (now part of Oracle) • Poly • Harvard’s Berkman Klein Center for Internet & Society • StarMedia Network
Business & Enterprise
Microsoft • Texas Instruments • Banc One • Sensata Technologies • Techstreet
Finance & Insurance
American Express • Blue Cross Blue Shield • AAA (state & national) • Discover • Banc One • OneBeacon Insurance
Entertainment & Media
Super Bowl • Disney • PBS • Wepecket Island Records
Publishing & Printing
HarperCollins Publishers • Fry Communications • AAP Association of American Publishers
Education
University of Michigan • PBS • Harvard’s Berkman Klein Center for Internet & Society • BIEP Bach International Education Program
Food & Beverage
Domino’s • Godiva Chocolatier • Best Cellars
Nonprofit & Cultural
PBS • NAMI National Alliance on Mental Illness • MoBA Museum of Bad Art • Ann Arbor Civic Theater • Cambridge Insight Meditation Center • South Shore Insight Meditation Center
Agency & Venture Work
Fry (now part of Oracle) • Media Station • Sensata Technologies
Awards
My work has been recognized by GDUSA, the American Advertising Federation, and PRSA.
Graphic Design USA Magazine (GDUSA)
Health + Wellness award winner for surface and vehicle graphics (2025)
Nelsons (employer)
In-house winner of the Collaboration Award for outstanding global contribution (2023), People’s Choice Award for collaboration and cross-functional project success (2021), New Product Packaging Design award (2019), and finalist for the Power of Passion award (2021), among others
American Advertising Federation (AAF)
Citation of Excellence Award
Detroit Scarab Club
Award for corporate branding
Music Educators National Conference
Award for Shari Lewis’ interactive storybook for children, Lamb Chop Loves Music
Public Relations Society of America (PRSA)
North Star Award
Plymouth Annual Juried Art Show
Award for watercolor painting
Tools
Software and platforms used across design, production, collaboration, and digital delivery.
Design & Creative
Adobe Creative Cloud: Acrobat, After Effects, Bridge, Captivate, Dreamweaver, Firefly, Illustrator, InDesign, Photoshop • Figma • Canva • Lumen5 • Mailchimp • PowerPoint • Frame.io
AI & Emerging Tools
Google AI Professional Certificate
Adobe Generative AI Certificate
3M VAS visual attention software • Adobe Firefly AI (the AI in Photoshop & Illustrator) • Bing Image Creator • ChatGPT • DALL·E • Gigapixel AI • Midjourney • Stable Diffusion AI • Uizard (wireframing)
Web, CMS, Digital Experience
CMS Enterprise: Shopify, Silverstripe, Sitecore • CMS Consumer: Blogger, GoDaddy, Squarespace, Wix, WordPress, etc. • Hand coded HTML/CSS • Google Analytics • ExpertVoice • Syndigo • Localization tools: DeepL, LocalizeJS • Third-party widgets & integrations: Trustpilot, Store locators, ElfSight, etc. • Forms creation
Collaboration, Workflow, Project Management
Esko WebCenter • Ideagen / Q-Pulse • Brandfolder • Digital image libraries • Jira / Atlas • BugHerd • SharePoint • SAP Concur • Asana / Monday /Trello • Slack / Teams / Zoom • Dropbox • Google Drive / WeTransfer
Data, Reporting, Microsoft Ecosystem
Excel • Google Sheets • Access • Outlook • Word • PowerPoint • Teams • Viva Engage • Yammer
Publishing & Document Production
Figma • Adobe Acrobat • LMS Learning Management Systems • FlipHTML5 • Issuu • PDF forms • Illustrator • InDesign
Credentials
BFA in Graphic Design from The University of Michigan
Bach Flower Registered Practitioner (BFRP), certified by The Bach Centre in England (since 2023)
Google AI Professional Certificate, certified by Google & Coursera (2026)
Adobe Generative AI Certificate, certified by Adobe & LinkedIn Learning (2025)
4th Floor Artists Member (website), Sandpaper Factory, Rockland, MA (since 2019)
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Q&A interview
Boston Voyager interviewed me about goals, and how I got into graphic design accidentally.
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Studio practice
Painting and drawing informs my design work and provides a personal freedom.
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LinkedIn
For career experiences and bullet points, please see me over on LinkedIn.
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Extras
Light quotes from all over that relate to design, art, and thinking.
