PORTFOLIO > ECOMM CASE STUDY
Case Study
Helping users find their wellness products
The challenge was balancing a simple experience with business goals around conversion and product discovery.
Goal: Increase sales & attract new users
Result: 18% sales increase in 30 days
Like every other company, the Rescue® and Bach® Original Flower Remedies natural wellness brands hoped to increase sales and attract new users on the Amazon platform. Consumers would appreciate a little hand-holding to find just the right products for their personalized needs, especially when there are 23,219,928 product combinations!
Below are screenshots of the start pages for each brands’ initial solution:
Product quiz for Amazon users to Rescue's storefront
Product quiz for Amazon users to Bach Flower's storefront
PROBLEM
Users struggled to quickly figure out which wellness products were right for them, which often led to decision fatigue and drop-off during the purchase journey. The challenge was to make it easier for users to find the right product without feeling overwhelmed, while still supporting a wide range of needs and maintaining trust in a highly regulated category.
APPROACH
The approach focused on simplifying decision-making by creating a guided experience that felt clear and easy to move through. The goal was to reduce friction while supporting business priorities like conversion and product discovery. At the same time, the experience needed to align with regulatory requirements and maintain brand consistency across all touchpoints.
SOLUTION
The solution was to leverage Amazon’s interactive “quiz” experience to guide users through simple, approachable questions about their needs (stress relief, sleep support) and preferred formats (gummies, flavored drops, lozenges, sprays). This structured, low-friction flow helped reduce decision fatigue and made users feel more confident in choosing the right product.
ITERATION & INSIGHTS
The experience was refined over time in close collaboration with cross-functional partners, using performance data and user behavior insights. This included adjusting question flow, simplifying language, and improving how information was presented to make the experience more intuitive and supportive. Each iteration focused on making the experience clearer and easier for users to complete.
OUTCOME
Each quiz drove an 18% increase in sales within 30 days for both Bach and Rescue brands.
Improved engagement and product discovery.